
Introduction to the Corporate Communication Assets Microsite
Tata Steel has established a strong identity for over a century that is aligned with the Tata Group yet has its own unique characteristics that have garnered positive recognition worldwide. As custodians of Brand Tata Steel, it is crucial that we maintain a consistent look and feel across all mediums, from print ads to social media posts.
Therefore, a one-stop brand assets microsite has been developed to ensure that all brand elements, including the logo, artwork layouts, typography, and collateral elements, are used uniformly.
The Brand Assets Microsite serves as a reference for Tata Steel employees and associates worldwide, enabling them to represent a unified identity as brand ambassadors and custodians of their respective domains.